Practical work from the subject Introduction to Design, Maimónides University.
About the project
Synopsis: Amplion amplifiers carry a lion as the centre of their logo, representing with the majestic roar of the animal, the level and performance that their high-speakers can reach.
The lion represents the king of the forest, the invincible and indomitable.
Target: The communication campaign is mainly aimed at a young and modern audience. The lion represents attributes such as youth, rebellion and leadership.